We provide strategy guidance in developing sustainable customer coverage and engagement models with our retailers. These will ensue that your teams' plans are focused on the right individuals within a customer to ensure their engagement, and result in accelerating your mutual business.
IN PERSON SALES CALLS
We develop call plans for all customer calls to ensure alignment on definition of success among all team members and to ensure presentations will meet the customer's expectations. We can then either attend the meeting with your sales reps, coach them before and after the meeting or can (given the corresponding agreements), present and gain customer agreement on our own.
PRESENTATION DESIGN AND DEVELOPMENT
To ensure maximum impact before, during and after the sales meeting, our team will provide 100% of the support needed to design and develop the perfect presentation to meet your customer's expectations. Given the breath of experience with these retailers, we know the importance of tailoring the presentation specific to each retailer and buyer to ensure optimal impact.
Strong negotiation skills are the key to successfully creating sustainable value for both your organization and their retailers. At Tiger Retail, we use our formally trained negotiation skills as well as our on hand experience to ensure we finalize a comprehensive deal that takes current and future concerns in to consideration so sustainable value is created for all parties.
PRODUCT AND SAMPLE PREP AND DROP OFF
Located just a few blocks away from both Walmart and Sam's Club, we can respond immediately to the retailers' needs on your behalf. Because we recognize that speed is critical to winning in today's competitive environment, we guarantee immediate responses to you and the retailers needs supporting Sam's Walton's "Sundown rule" (always respond to a call before end of day).
No time to attend retailer's supplier summits or trade shows to show off your product, our team is willing and able to attend on your behalf and provide all needed support during the events.
COMPETITIVE MARKETPLACE ANALYTICS
Given the importance of knowing your competitive landscape and your retailers' in order to be successful, we pride ourselves in providing real time analysis of what is happening in the market place today and projecting what future trends will bring.
RETAIL LINK ANALYSIS
Utilizing our expertise, we will provide real time updates on your productivity of your product in Walmart's POS system-Retail link. This real time information allows for real time adjustments to sales trends as needed.
WEEKLY SALES REPORTING
We will work with the retailers' POS system and/or the buyer to provide weekly sales and analysis in addition to recommendations to ensure optimal sales on your items
E-COMMERCE SALES AND CONTENT SUPPORT ON RETAILER WEBSITE
Online sales continue to grow as a % of total sales, and support for online sales is becoming a mandate by most retailers. Because shoppers will shop where they want to shop, we provide expertise and set up assistance for getting your item set up on the retailers website. We will also provide support in optimizing your content to ensure it stands out vs your competition.
MARKETING PLAN DEVELOPMENT
Your item has 3 seconds to catch the attention of the shopper in this competitive landscape. To ensure your product's success in store, we will build a comprehensive "4 P's" plan which includes
FEATURE PROMOTION DESIGN AND EXECUTION
We will develop feature plans and calendars where relevant that ensures retailer approved specs and "right-sized" features to optimize sell-thru and profits
Our team knows that creating sustainable sales and profit is dependent upon a strong supply chain. Our team has experience in DSD (Direct Store Delivery) and warehouse management. We will provide guidance and training to your internal operations teams to support:
Daily Ordering and Inventory Management
Replenishment trouble shooting and in stock management